202(1) Tokyo Olympics (Toyota Global) - Start Your Impossible
This unique Social Video campaign was produced for the 202(1) Tokyo Summer Olympics. Shot in Cape Town, South Africa, this highly-nimble production had to ebb and flow around athlete availability amongst other productions in the campaign, but ultimately yielded some moving social videos and stills. These assets were translated/transcreated into 27 global markets prior to launch. Additional athlete content was utilized for BTS and Global Toyota website.
Global/International Production
Real-time Planning/Production
Highly Nimble Workflow
Agency: Saatchi & Saatchi
Director: Roice Nel
Production Company: Artists & Legends
Editorial: Compadres
Color/Finishing: MPC
Audio: Lime