202(1) Tokyo Olympics (Toyota Global) - Start Your Impossible

 

This unique Social Video campaign was produced for the 202(1) Tokyo Summer Olympics. Shot in Cape Town, South Africa, this highly-nimble production had to ebb and flow around athlete availability amongst other productions in the campaign, but ultimately yielded some moving social videos and stills. These assets were translated/transcreated into 27 global markets prior to launch. Additional athlete content was utilized for BTS and Global Toyota website.

  • Global/International Production

  • Real-time Planning/Production

  • Highly Nimble Workflow

Agency: Saatchi & Saatchi

Director: Roice Nel

Production Company: Artists & Legends

Editorial: Compadres

Color/Finishing: MPC

Audio: Lime

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