2021 Toyota Sienna - Live Big

This campaign focused on Digital + Social video content that was to be produced to market the newest Sienna launch. What was initially planned to celebrate new features (built-in fridge and vacuum, anyone?) was unfortunately affected by COVID and shifted our focus to celebrate the unexpected uses of the tried and true minivan. This production was prepped, shot, edited and finished 100% remotely, during quarantine, and we successfully avoided any COVID illnesses in the process. Not too shabby considering the challenges.

We were lucky enough to partner with Director Steve Miller of @RadicalMedia for the creation of these spots, his seasoned comedic eye made all the difference in pushing these stories just a bit further and bringing a smile to those who watch.

• Digital/Social Video Content

• 100% Remote COVID-Safe Production

• Fully Remote Workflow

Agency: Saatchi & Saatchi

Director: Steve Miller

Production Company: @RadicalMedia

Editorial: Compadres

Color/VFX/Audio: Harbor Picture Company