2017 Toyota RAV4 - RAVtivities Machine

To support the launch of the 2017 RAV4 we were asked to approach the unique audience for this category with a new approach. The team came up with the idea of a ‘RAVtivities Machine’ where the RAV4 and its adventurous spirit would generate unique activity ideas for the viewer using AI and targeted media serving. What resulted was a large collection of digital and social video assets (250+) that incorporated differentiated visuals and new AI-created activity names and descriptions to populate custom renders for a vast number of viewers. The production of this content leveraged a massive practical gimbal with rotating LED lights as well as a 40ft wall of LED panels to support the various graphics in the animation.

• Social/Digital Content

• AI Development
  

Agency: Saatchi & Saatchi

Director: Steve Mapp

Production Company/AI Development: Tool of North America

Editorial: Beast Editorial

Color/VFX: MPC

Audio: Margarita Mix